With this new campaign, we invite you to connect with our season in a unique way, through the expressive power of music.
This season, we wanted to raise our game, immersing you in an experience that conveys the immensity of our winter landscape, with the pride of being part of this limitless scenery.
The infinite winter anthem: If You Feel it, It’s yours.
The infinite winter is not for everyone. It's for those who love to ski. Even if it means waking up early. Even if it's cold. Even if it hurts sometimes.
The infinite winter is for those who are ready to face all their challenges. To discover all the hidden corners. To try out all the tastes.
The infinite winter is for those who are longing to return, without ever having left.
The infinite winter is, above all, for those who know how to feel it.
'If you feel it, it’s yours.'
Music as the Language of the infinite winter
For the first time, we have chosen music as the central theme of our campaign. Music is capable of evoking emotions that words cannot describe, and at Grandvalira we believe that this infinite winter deserves its own soundtrack.
In this spot, the music is not just the accompaniment: it is the protagonist. Each note is intended to make you feel as if you were on top of the mountain, breathing in the pure air and feeling the cold snow in your hands.
Download the sheet music of the Infinite Winter anthem.
PT1M1S
Si el sents, és teu / L'himne de l'hivern infinit - Grandvalira
El sents?
Creating this anthem has been a real privilege, with the help of great talents. Ale Acosta, renowned Latin Grammy-nominated producer and composer, has contributed his artistic vision to bring this piece of music to life, working closely with the talented composer Juan Battista.
The National Classical Orchestra of Andorra (ONCA), conducted by Albert Gumí, has been tasked with enlivening it through a stunning performance that fuses classical instruments with electronic arrangements. Each note is a tribute to our winter, to our essence.
This campaign has been a real challenge, both in terms of its concept and its production. We set out to take a full orchestra to an altitude of 2,723 metres, and yes, that includes a grand piano. Transporting the instruments to iconic peaks such as Pic Blanc and Tossa de la Llosada was an adventure in itself, and the results speak for themselves.
This project has had it all: filming underwater, sessions in the middle of iconic L'Abarset parties, helicopters and snow groomers... every detail has been thought out with great care and, above all, with great enthusiasm. This production takes what it means to capture the essence of our winter, and us all, to the limit.
Com sona el teu hivern? / L'hivern infinit - Grandvalira
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Grandvalira,
L'hivern infinit
This season, Grandvalira once again joins forces with the Andorra National Classical Orchestra (ONCA) and producer-composer Ale Acosta to reimagine Infinite Winter. That never-ending feeling returns — full of unforgettable moments that last forever.
This year, it comes back with more rhythm than ever. The anthem evolves into a new jazz version so you can experience winter your way: improvising, feeling, enjoying.
Because every winter sounds different.
How does your winter sound?
VML's Creative Undertaking
For the third consecutive year, we have relied on the collaboration of the VML agency, part of the WPP group, which has understood our vision and transformed it into an anthem for everyone who knows how to feel winter.
As Paco Badia, VML's Executive Creative Director, describes it: ‘Music is the best way to bring out emotions, and it has allowed us to explore the infinite winter from a new creative perspective’. Because Grandvalira is more than a season, it is a space where every detail connects us with the essence of winter.
Credits and collaboration
Agency: VML
General Creative Director: David Caballero
Executive Creative Director: Paco Badia
Art Directors: Victor Mazariegos, Paula Haguiara
Editor: Iñigo Pereda
Director of Strategic Planning: Ana Alonso
Director of Strategic Planning and BI: Martín Pietragalla
Planner: María Riber
Director of Customer Services: Lluïsa Aguado
Account Directors: Marta Sánchez-Hidalgo, Gisela Marco
Account Executive: Alba Gómez
Executive Producer: Susanna Bergés
Post Producer Coordinator: Axel Waré
Producer: Cosí
Director: Dani Fortuny
Executive Producer: Cora Rodríguez
Producer: Samantha Fauroux
Postproduction: Pijama
Editors: Dani Fortuny, Pablo Carlosena
Music: Ale Acosta, Juan Battista
Orchestra Conductor: Albert Gumí
Performers: The National Classical Orchestra of Andorra (ONCA)
